Northern Power Grid were looking for a fun, simple way to explain GUS – the central feature of their new CLNR.
I worked with Matthew Roberts at Mocha to create this animated explainer video. We worked in an isometric style to create the grid based world that animated GUS would live in. It was interesting exploring this style and creating each element with just the right angles to keep the perspective right.
We also developed a fun and trippy ‘wiggly-armed GUS’ to simplify the explanation of processes and a set of 2D environments to help the video flow.
Director: Matthew Roberts