Marketing, content strategy
1Password is the world’s most trusted password manager. I joined the content team in February 2020 and started managing the team of three writers in September. Since then, I’ve grown the team to nine writers, streamlined our processes, and raised our visibility within the company. As a cross-functional content team we work closely with growth, sales, partnership, social, and design, as well as external agencies and partners.
I guide and manage my team’s work on web content, sales materials, social media, and newsletters, as well as informing the broader messaging and marketing strategy. I’ve also contributed to product and microcopy.
Additionally, I’m responsible for strategy, planning and briefing for the 1Password blog.
Web content examples: