I'm an experienced marketer and content strategist, currently leading the content team at 1Password, where I help guide brand and product messaging, and content strategy. I’m a trained journalist with more than ten years experience working as a designer — across print, digital, and UX. I've helped scrappy start-ups and million dollar platforms understand the importance of a consistent voice and effective communication in building their brand.
As Content Lead at 1Password I guide the content team in planning, creating and delivering content for web, sales enablement, and marketing. I also work with the marketing team to develop wider strategy and ensure the success of integrated marketing initiatives.
I’m responsible for content strategy, messaging and shaping the voice of 1Password.
After initially joining 1Password as a content marketer, I was asked to grow and manage the content team. I expanded the team from three to nine writers and I’m responsible for managing and guiding all of their work.
I’m responsible for content and strategy for web, sales, marketing, blog posts, and newsletters, as well as contributing to broader messaging and marketing strategy. I’ve also had the opportunity to work on product and microcopy.
I worked on content and strategy for web, sales, marketing, blog posts, social media, and newsletters, as well as contributing to broader messaging and marketing strategy. I also worked on product and microcopy.
As head of marketing I worked across a variety of disciplines including content strategy, marketing and partnerships. This involved overseeing the creation of cross platform marketing campaigns and product launches, and developing content strategy for web, blog posts, social media and newsletters. I coordinated the soft launch of Sketch for Teams, the company’s B2B SaaS offering.
I was responsible for the creation of marketing campaigns, web content, blog posts and newsletters, as well as writing microcopy for the Mac and web apps. I also started developing and documenting Sketch’s tone and voice.
As a freelance designer and content producer I’ve worked across a variety of disciplines with clients like the BBC, BT, Cisco, EE, VSO, University of Liverpool and Edinburgh International Science Festival.
|Content marketing||Content strategy|
|Marketing strategy||Managing projects|
|Leading teams||Growing teams|
|Video/audio production||Web design|
BA (Hons) Multi-media Journalism Grade 2:1
I completed a multi-disciplinary degree course that covered web and print journalism, audio and video production, research skills, journalism theory, law, and politics.
I’m also a professional musician, singer, and songwriter. I’ve signed songs to labels including Sony/EMI, and my music has appeared in TV shows on major US networks like ABC and CBS. I shoot and edit my own videos and, when I’m not writing and recording music, I’m building communities around it.