Marketing, UX, content strategy
Sketch is the definitive platform for digital design, built by one of the most talented teams in tech. In late 2017 they asked me to join them to write marketing and UX copy for the website and app. In just over two years I rose through the ranks to become head of marketing, where my work covered everything from content strategy to digital marketing, partnerships, event marketing, and even defining UX, microcopy, and the customer journey.
My work included overseeing the creation of cross platform marketing campaigns and product launches, and developing content strategy for web, blog posts, social media and newsletters. I coordinated the soft launch of Sketch for Teams, the company’s B2B SaaS offering.