Marketing, content strategy, content creation
I was approached by Detail in August 2021 and asked if I’d like to to lead marketing and content at this early stage, creator-focused startup.
As part of my role, I’m responsible for establishing brand messaging, voice/tone, and content strategy. I’m also responsible for user acquisition and guiding product positioning as we move towards finding product market fit.
I manage a team of internal content creators as well external creator partnerships to produce high quality content marketing around Detail and video production
As we’re a small team, my work involves both strategy and execution — jumping from feedback and direction to video production and content writing.